Why “Content” must die.
Let’s be honest. We’ve just been piling it on, haven’t we? Often with zero regard for our intended audiences. “Content,” like “quality,” has lost its meaning. Our overuse of the term – and our abuse...
View ArticleWrite nice, please.
Tell me: What did “unique,” “narrative,” “solution,” “dialogue,” “world-class” or “state-of-the-art” ever do to you, corporate America? Why abuse them so much and then grow to hate them and forbid...
View ArticleThree Things #1
Note: To subscribe to my e-newsletter, please email me at beth@bethhallisy.com.Hello and happy spring! You’re a smart, interesting fellow-believer in the power of words, so I’d really like to stay in...
View ArticleWord Stock.
We’re always adding new words to our lexicon. I often think we oughtn’t. New entries to the Oxford English Dictionary last year included “simples,” “chillax,” and “whatevs.” I’ll rest my case there....
View ArticleBear vs. Bare.
I’m going to assume everyone knows the large, furry mammal is a “bear” and when a woman wears a tank top, her arms are “bare.” But after that, a person can get confused. “Bear” can mean “to carry the...
View ArticleFor Real, What Should You Pay a Professional Writer?
When I shop online for shoes, clothes, electronics … even hotels or housewares … I select the filters that allow me to look at the most expensive items first. I typically want to know what the best in...
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100 Stories
One way Cleveland Clinic celebrated its centennial was by giving 100 extraordinary individuals the opportunity to share their hospital experiences. I am proud of the role I played in helping patients,...
View ArticlePack Lighter, Write Better
I just relocated from the southeast side of Cleveland to the Hilton Head area of South Carolina after decades of Ohio consumption. Ugh. As hard as I tried, as much as I kept purging, I still had far...
View ArticleWill AI take this joy away?
I’ve experimented with AI. It’s impressive. And I know we need to embrace technology and take advantage of its efficiencies…. Or do we? I say we take a pause. Even rewind. Why are we assigning bots...
View ArticleThe Unfortunate Thing About Ghosts
These days, I’m enjoying ghost-writing op-eds, scripts and speeches and solving (behind the scenes) dilemmas that affect organizations’ reputations. Much of what I do is considered proprietary or...
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